Who would have thought that we’d one day prefer spending summer in a fleece jacket instead of a bikini? “Coolcation” is the dominant travel trend of 2026. Why escaping the heat has gone mainstream – and why your old hard-shell suitcase is no longer the right choice for the North.
Do you remember last summer by the Mediterranean? 40°C in the shade, sand too hot to walk on, and the hotel air conditioning as the only refuge. That’s history. A look at travel trends for 2026 shows a major shift on the map: the compass is pointing north.
The buzzword of the moment is Coolcation (a blend of “cool” and “vacation”). More and more travelers are swapping Mallorca’s crowded beaches for the fresh fjords of Norway. But booking a Scandinavian holiday also means rethinking your luggage. We explain why fleeing the heat makes you happier – and why soft-shell luggage is becoming a must-have.
Why We’re Escaping the Heat in 2026
Climate change has permanently altered travel behavior in Europe. While Southern Europe often struggles with extreme heatwaves in July and August, the North attracts travelers with pleasant temperatures between 20 and 25°C. A Coolcation is more than a weather trend – it’s about relaxation without physical strain.
The benefits of the North at a glance:
- Active relaxation: Hiking, kayaking, and cycling are far more enjoyable in mild temperatures.
- Longer days: Thanks to the midnight sun, adventures in Norway can last well into the night.
- Fewer crowds: Even as Scandinavia grows in popularity, travelers spread out across vast natural landscapes rather than clustering on overcrowded beaches.
Packing for the North: Mastering the “Layering Principle”
If you say “Coolcation,” you also have to say “layering principle.” Weather in Norway or Sweden can be unpredictable: bright sunshine in the morning, a brief shower at midday, and cool winds in the evening.
How to layer correctly:
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Base layer: Merino wool worn directly on the skin (regulates temperature in both warm and cool conditions).
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Mid layer: A fleece or lightweight wool sweater for insulation.
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Shell layer: A breathable waterproof jacket (hardshell) to protect against wind and rain.
Pro tip: Don’t forget sun protection! Even in cooler climates, UV radiation can be strong – especially near water or glaciers.
Hard-Shell vs. Soft Luggage: Why Flexibility Wins
Planning a road trip through Norway by rental car or camper? Then it’s time to leave your rigid hard-shell suitcase at home. For a flexible Scandinavian journey, soft-shell suitcases or sturdy travel bags (duffels) are true game changers.
Why soft-shell luggage is trending in 2026:
The North is often explored on the road. Rental car trunks are smaller than expected, and every centimeter counts in a camper.
- Compressibility: Soft-shell luggage fits into tight spaces – hard shells don’t.
- Exterior pockets: Perfect for quick access to rain jackets or travel guides without opening the entire bag.
- Weight: Textile suitcases are often lighter, giving you more room for thick sweaters and hiking boots.
Conclusion: The North Is Calling
Der Reisetrend 2026 ist eindeutig: Wir suchen Abkühlung, Weite und Natur. Eine Coolcation in Norwegen bietet genau das – ein tiefes Durchatmen fernab der Hitzewellen. Mit der richtigen Kleidung im Zwiebel-Look und flexiblem Gepäck steht dem entspanntesten Sommer deines Lebens nichts mehr im Weg.
Bist du bereit für die Frische? Pack den Weichschalenkoffer – Norwegen wartet!
FAQ – Coolcation Trend 2026: Holidays in the Cool North
The term Coolcation is a combination of “cool” and “vacation” and describes travel to cooler regions such as Norway, Iceland or Sweden. In 2026, the trend is gaining significant momentum as more and more travelers want to avoid heat, overtourism and climate stress in classic summer destinations.
Mallorca is increasingly affected by extreme temperatures, water shortages and mass tourism. In 2026, many travelers are deliberately looking for alternatives with a more pleasant climate, more nature and less crowds – a clear advantage for Coolcation destinations.
Norway stands out with mild summer temperatures, spectacular fjords, clean air and plenty of tranquility. Especially for active travelers, nature lovers and families, Norway is one of Europe’s most sought-after Coolcation destinations in 2026.
Coolcations are ideal for road trips, hiking holidays, camping, fjord cruises and sustainable nature travel. Summer workations are also becoming increasingly popular in cooler countries such as Norway or Sweden.
Pleasant temperatures, better sleep quality, less heat stress, fewer crowds and a stronger focus on nature and relaxation – all of this makes Coolcation holidays in 2026 more attractive than traditional beach vacations in the South.
Yes, Coolcations are especially well suited for families with children. Moderate temperatures, plenty of space in nature and a wide range of outdoor activities ensure more relaxed holidays without extreme heat.
For Coolcation trips, functional clothing in a layering system is recommended, along with robust, weather-resistant luggage. Well-organized suitcases with sufficient storage space make it easier to switch between outdoor activities and city sightseeing.
Coolcation is often considered more sustainable, as traveling outside classic heat regions reduces pressure on heavily affected destinations. In addition, nature experiences, longer stays and more conscious travel are key aspects of the trend.